It Takes More Than Superior Quality & High Price to Create a New Luxury Brand
News from Unity Marketing
Pam Danziger
Published
on Aug 20, 2005
The bar has been raised in the "new luxury" market. It isn't enough anymore to just design a fabulous, luxurious product and offer it as the ultimate luxury. Luxury marketers must enhance the luxury experience that the product promises to deliver.
Login or Register Here
Please login or register below (at no cost) to view this item.
Existing Members -- Login Here Please
New Members -- Register Here Please
Log in to access registrant-only research and/or to edit your account profile and preferences.