The Support Economy Shoshana Zuboff, James Maxmin Published on Oct 1, 2004 Many corporations have failed the customer; they focus on transactions, rather than customers. I recently talked to Shoshana Zuboff and James Maxmin, co-authors of The Support Economy, Why Corporations are Failing Individuals and the Next Episode of Capitalism, who have inspiring and radical ideas, as well as a proposal for the new corporation...

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