The Parallax View New Models for Supply Chain Management Ann Grackin Published on Jun 1, 2007 The impetus for this report came from global supply chain managers involved in managing and transforming supply chains who feel that many of the current industry member organizations and publications do not provide a progressive view or guidance to support their current challenges. Many supply chain organizations focus on professional practices such as certifications in planning and standards alone rather than on the objectives of supply chains themselves - supporting the creation of new markets and creating and enhancing customer value. These are key issues for any enterprise and as such should have the attention of senior management.

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