RFID for the Customer Experience The Next Wave for the Retailer and Consumer Laura Faught Published on Apr 25, 2007 RFID can, if implemented correctly, have a significant impact on retail performance. This report takes a look at what is being done by some early adopters. This report covers the type of RFID projects already being used to enhance the customer experience. It also covers some do's and don'ts from the early adopters, as well as some emerging best practices, including RFID hardware, human resource infrastructure, and the establishment of an effective, ongoing dialog with customers. This report is a must read for members of the retail, hospitality, and entertainment industries, or any venue providing a consumer experience (e.g. museums, sports arenas, libraries, government offices). It is particularly valuable if you are: Responsible for the RFID strategy for an enterprise Responsible for the customer experience in an enterprise Solutions Provider, providing RFID software or hardware that can be utilized to enhance the customer experience Responsible for increasing loyalty and sales.

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