Securing the Life Line Mass Serialization Strategies for the Pharma Industries By Ann Grackin Published on Sep 1, 2008 Six million counterfeit cosmetics/personal care products and 1.2 million foodstuffs and beverage products were seized at the European Union (EU) border in 2007. In addition, counterfeit medicines had 2.7 million products stopped at the border. Stateside, U.S. Customs and Border Protection's (CBP) Office of International Trade announced that the domestic value of counterfeit and pirated products seized by CBP and U.S. Immigration and Customs Enforcement (ICE) increased by 2.7 percent in mid-fiscal year 2008 over 2007. And, according to Department of Homeland Security's (DHS) Secretary Michael Chertoff, "failure to protect intellectual property rights costs the US economy $200-250 billion a year." That is a staggering impact to the global economy. And hidden behind the economic numbers are the tragedies of losslost lives, sickness, jobs and innovation. What is causing this huge increase?

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