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                 By Ann Grackin 
                Here
                      we are in the New Year. So, what should
                    the going forward picture be of the Supply Chain portfolio?
                      Something old, something new, something from a service
                      provider, something blue (figure 1). OK, enough of that.  
                Something Old 
                In spite of the press, people are continuing to buy and implement
                  solutions from APS to WMS, although at a slower rate. In figure
                  1, The 2002 Portfolio, we define planning to be more strategic:
                  setting up of supply chains, strategic sourcing, etc.—basically
                  designing chains, trade lanes, selecting outsource partners,
                  etc.—optimizing the pipeline. These efforts have actually
                  taken on more prominence since the push to outsourcing. 
                 More and more, though, there is a process blur between a
                  more tactical planning exercise (monthly weekly daily) and
                  executional
                    processes. From the planning view, since firms produce and
                    schedule production based on planning systems, this makes
                  sense. And from the so-called execution level, many of the
                  platform
                    players are providing more algorithms to rapidly replan as
                  conditions change. 
                  
                  Figure 1 
                  (click chart to see larger image) 
                Something New! 
                However, a new era of supply chain performance is beginning.
                  Spending ten years in the asset optimization effort has gotten
                  firms to leaner processes and faster cycle times. But we have
                  to destroy time—it’s still in the way! 
                 We are moving to applications that get us to the power now!
                    Real-time is real. So as far as planning and optimization
                  goes, these solutions will not become obsolete. But by their
                  very
                    nature they rely on the past to function. Historical data
                  drives their models. However, these systems will be enhanced
                  by significantly
                    improved and more timely, accurate information, provided
                  by systems that deliver the NOW. 
                 Big Trends for business going forward are about pure visualization
                      of the customer, and finding ways to integrate the supply
                      chain elements that fulfill that demand. If you think about
                      this
                      in the broadest sense, it spools out some important technology
                      plays: 
                
                  - Systems of the Now:
                    
                      - RFID is but one
 
                      - Building on the network platform will
                                  be a key effort. Network providers are putting
                            more on the platform. And
                                      as firms become
                                    more comfortable with this approach, they
                        will utilize those added apps on these near real-time
                        platforms.
                            Lower total
                                      cost of ownership and quick time to benefit
                            make
                            this a compelling
                          approach.
 
                       
                     
                  -  	Integrative Technologies—I did not say integration                      technologies. This is about higher order decisions
                    making, that brings together cross functional decision making,
                    like
                              Consensus Planning S&OP, ECO/EOLs etc., Balanced
                    Score Carding etc. (figure 2) 
 
                  -  Predictive Systems—when
                            should I make a move and corner the market on Kiwis?
                            How long/when will a part, product or
                        system fail—this deviation from pattern, or new
                        pattern means something big is going to happen. These
                        systems will
                        unbind time, enabling not only visibility of the
                        current scenarios, but allowing predictive views. They
                        can allow
                        us to create
                    new strategies or mitigate risk[1]. 
 
                   
                  
                  Figure 2
                   
                 
                  2004 will be a Year of Investments  
                 
                  So, that’s interesting, but the word was that the market
                  is still not spending. That’s true—on older models.
                  It wants newer models—really! 
                The fact is, we have gone some distance in SCM, but there
                  are still big problems to solve. You are planning a new fab,
                  or opening in a new market. These are huge plays, so companies
                  still want to get Demand right. Investments in supply cost
                  a lot! End-users endeavor to try new ways to solve some of
                  these basic problems, even if it takes a sliver off, solving
                  10% of the problem. Iteratively, smart companies keep at it
                  and keep improving. 
                I recently read some advice in a magazine that told users
                  to ‘dust off their old ROI model’ and use them.
                  Balderdash! Studies have shown that we move through the technology
                  adoption to legacy in 7-10 year cycles.   
                APS and ERP emerged in the ’93 to ’94 time frame.
                  So, it’s 10 years on. And the business models that the
                  software supports are radically different than 1993. Oh, CIO,
                  that last century idea of one application linking the enterprise
                  cost a lot of money, and it’s still not implemented.
                  SmallSmartFast organizations fueled by outsourced relationships
                  and enabled by network technologies have quietly been becoming
                  ubiquitous. These new business models present new problems,
                  but also give us a parallax view, if you will, of the old problems. 
                But let’s give some credit to technology, here! It is
                  a fact that it does make so many things possible! It is so
                  pedestrian to be negative on tech. Leaders want solutions,
                  not observers!  
                 
                  Future Forward 
                 Some redefining of how we look at supply chain problems is
                    going on, enabled by innovation. Consistently, our research
                    has shown that big companies have been building ‘garages’ in
                    the back, funding new efforts that are redefining and solving
                    these new problems. A whole lot of coding going on! That means
                    COTS vendors did not solve that problem for them. So, if you
                    are one of those software vendors of yore, you need to get
                    your head out of the 2002 blues and start anticipating what
                    issues the customer is concerned with now. Revisionists went
                    the way of the Berlin Wall. 
                Think The Power of Now! 
                 
                 
                 [1]
                  ChainLink will be rolling out Future Forward models on what
                  users are
                  doing now, as well as where they are
                  going to buy to solve.  
                ©2004
                      ChainLink Research, Inc. 
                 
                   
                  
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